‘Etsy for Food’ Concept Expands Across Bristol and the UK

Published On: February 23rd, 2024

Home-cooks across the United Kingdom now have the opportunity to share their culinary creations with their communities as online marketplace, All About The Cooks has extended its services nationwide.

After a successful launch in Bristol in 2021 and an expansion to the South West, All About The Cooks has received an enthusiastic and excitable response from consumers who are eager to purchase homemade food made with love by local people. Now, the innovative platform has expanded wider and is accessible throughout the UK.

Often referred to as the “Etsy for food,” All About The Cooks enables talented at-home-chefs to sell their dishes and bakes to people who live near them. Founder Claire Ladkin launched the business in Bristol with the aim of providing passionate cooks with a way to make money from their talent, in a way that fits in with the rest of their lives.

The platform’s recognition soared after being named runners-up in the 2023 BBC Food & Farming Awards ‘Community Food Champion’ category, with a feature on BBC Morning Live showcasing its mission and impact.

Claire Ladkin explains: “It’s like having your own website. Our cooks send their customers to their All About The Cooks page to choose, order and pay for their food. They have everything they need all in one place. No more back and forth on social media, WhatsApp groups and so on, or chasing up payments.”

Aspiring cooks of all ethnicities and backgrounds are invited to join the platform, turning their passion for cooking into something more. Whether they are aiming for extra income to navigate the challenges of the cost-of-living crisis, or pursuing a full-fledged livelihood, All About The Cooks accommodates various aspirations and commitments.

Home-cooks like Melissa, who spent 20 years in hospitality before setting up her own food business, Salha balancing cooking Sudanese dishes with caring for her four children, and Mrunal, an Aerospace engineer selling family-inspired Indian curries as a side hustle, showcase the platform’s empowering ethos, enriching communities with unique culinary offerings.

The process when joining the platform is straightforward: the cooks will sign up online where they will receive all the information necessary to set up their virtual storefronts. All About The Cooks is there to help simplify the entire process, making it as easy as pie to get the process going.

Membership is free, with the platform only taking a small commission from orders. New members enjoy a two-month commission-free period to get used to the website’s features and functionalities. By joining, home-cooks can focus more on their craft and less on administrative tasks, while also gaining access to a supportive community of fellow cooks, and valuable marketing resources and tips to boost their businesses.