Bristol Charity Launches National Ambassadors’ Week

The UK’s charity sector contributes about £18bn to the economy, or 0.8% of GDP*, and many of the people who give their time to making the country a better place to live do so without acknowledgement.

But one Bristol charity has decided that, for one generous group at least, an annual week-long celebration of their contribution to society should be launched.

Children’s hospice at home charity Jessie May has announced the very first National Ambassadors’ Week, to be held from 29 September – 6 October 2024.

“Charity ambassadors do an enormous amount of work for their charity partners, and they should be recognised and celebrated,” says Kim James-Coggins, partnership executive at Jessie May. “The charity sector rightfully has week-long appreciations of trustees and volunteers at other times in the year, but there’s nothing currently in place to mark the considerable contributions of our wonderful ambassadors.”

Charity ambassadors raise awareness of the cause and work of a charity, inspire and initiate fundraising activities, and leverage their followings to amplify the charity’s key messages. Many are connected to charities with which they have a personal affiliation.

Over the course of Ambassadors’ Week, Jessie May plans to highlight the expertise and talent of its eleven hardworking ambassadors in a series of social media posts.

Jessie May’s ambassadors bring a range of talent and insight to the charity. They include Bristol-based workplace gender equality advocate Dr Zara Nanu MBE, Bristol City Women’s Football Team, and the South Gloucestershire based Pride of Britain regional finalist Lloyd Kembrey.

“We couldn’t support our children and families without the generosity of our amazing ambassadors,” says Kim. “We hope that the whole charity sector will join us in celebrating the time and expertise ambassadors contribute, both this year and every year in future.”

Jessie May social posts can be found at (Instagram – jessiemaytrust) (Facebook – @JessieMayTrust) (LinkedIn – Jessie May)

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