Briony May Williams helps relaunch St Peter’s Hospice shop in Bristol ahead of Christmas shopping season

TV star Briony May Williams has helped to relaunch a much-loved charity shop following its refurbishment and transformation into a vintage boutique.

“Sustainable shopping is really having a moment right now. Shoppers are more cost conscious, especially at Christmas when money is extra tight. This year I’m making an effort to either gift homemade items or pre-loved presents.

John Broomhead, Retail Director at St Peter’s Hospice, said: “The newly reopened shop aims to offer something for everyone, whether you’re looking for a retro fashion statement, a vintage lamp to add charm to your home, or a rare piece of furniture that sparks conversation.

By specialising in vintage goods, the shop will appeal to a growing number of people who value sustainability, craftsmanship, and character in the items they buy.

“We decided to make this move with the Westbury Hill shop in order to set it apart from our other nearby store in Westbury-on-Trym which will continue to sell mens, ladies and kids clothing plus new goods, accessories and homewares.

The charity will be launching a loyalty card alongside the opening of the shop, which can be used in either of the two Westbury-on-Trym shops.

St Peter’s Hospice cares for adults with incurable illnesses in Bristol, North Somerset and South Gloucestershire as well as providing support for their families. All care is provided free of charge but the charity relies on gifts in wills, donations, fundraising and money raised through its retail shops to deliver its services.